SINGAPORE – Mandarin Orchard Singapore is pleased to welcome Jennifer Chin as its Senior Business Development Director. Jennifer will oversee the Sales and Marketing division and work hand in hand with Revenue Management to optimize yield opportunities at Mandarin Orchard, the premier city hotel long regarded as the icon of world-class hospitality in Singapore.
Jennifer began her hospitality career at the former Habour View Dai-Ichi in 1990 where her unwavering pursuit of sales and focus in building client relationships saw her rise through the ranks and become Assistant Director of Sales in 1997. At the Marina Mandarin, Jennifer played a key role in formulating and implementing sales strategies to realign the hotel’s corporate market segment. As Director of Sales and Marketing at Crown Hotel at Orchard, she successfully repositioned the hotel’s business mix through effective sales and pricing tactics between 2005 and 2006.
Prior to joining the Mandarin Orchard, Jennifer was the Director of Sales and Marketing at Grand Copthorne Waterfront Hotel where she was responsible for room sales, reservations, and banquet sales and delivered stellar results, comprising 70% of the hotel’s total revenue. During her tenure, Jennifer also introduced the incentive scheme for room reservations to reward and retain outstanding staff.
Mr. John Sartain, Mandarin Orchard’s General Manager is delighted to have Jennifer joining the team. Said Mr. Sartain, “Business outlook is poised to be exciting this year, and with Jennifer’s well-founded experience and expertise, we strongly believe she will be able to synergize all sales efforts and bring the business to greater heights at Mandarin Orchard Singapore.”