New chief people officer at JetBlue


JetBlue Airways announced today the appointment of a new chief people officer, David C. Clark, who was previously vice president of human resources at Nike. He will oversee the value airline’s people department, including recruitment, benefits, compensation, compliance, diversity, and other services for JetBlue’s 12,000 crewmembers. Mr. Clark will report to CEO Dave Barger.

“David understands our unique culture of service, both to our crewmembers and to our customers,” Mr. Barger said. “As chief people officer, David will collaborate with crewmembers across the airline to find innovative solutions designed to make JetBlue an even better place to work. I’m pleased to welcome him to the team, where his leadership and expertise will strengthen our culture as we grow into our second decade.”

eTN Chatroom: Discuss with readers from around the world:

Prior to his experience with Nike, Mr. Clark held a number of positions of increasing responsibility with Procter & Gamble in brand management and human resources, following a 6-year career with the US Army.

“I’ve been blessed to have worked with companies who truly understand how to build great brands, and I’m excited to bring that experience to a company that not only understands the brand but the importance of culture and people in brand-building,” Mr. Clark said. “JetBlue has reinvented the airline model in part because the crewmembers you meet are friendly, helpful, and interested in making your day a little better. I’m honored to join this company, and I will work hard in service to all crewmembers.”