NEW YORK, New York – The Bradford Group, an award-winning, New York-based marketing, advertising, and public relations agency with a strong focus on travel and tourism, including sustainable tourism development and investment, announced that Karen B. Hoffman, formerly Sr. Vice President, will now lead the agency as President.
“The Bradford Group is a boutique agency with a global perspective,” said Hoffman who has been responsible for developing marketing and promotional strategies for a diverse range of clients from all parts of the world, Asia, Africa, Europe, South America, and the Middle East. Their clients include CHI Hotels & Resorts (CHI), exclusive operators of the luxury Corinthia Hotels brand, with its new flagship property opening this spring in the heart of London – CHI are also exclusive operators of the Wyndham and Ramada Plaza brands in Europe, Africa, and the Middle East (EMEA); the Tanzania Tourist Board USA Representation; the American Tourism Society; the Egyptian Tourist Authority (special projects); the World Trade University Global Secretariat’s Tourism Marketing Summits previously held in China and Korea; and the International Institute for Peace Through Tourism’s Global Summits and Regional Africa Conferences. Hoffman created and initiated the prestigious World Tourism Award, now in its 13th year, on behalf of Reed Travel Exhibitions and co-sponsors American Express, Corinthia Hotels, and the International Herald Tribune.
Hoffman serves as First Vice President on the International Board of the Africa Travel Association (ATA) and received an award from ATA for “Outstanding Promotion to the Continent of Africa.” She is also an active member of Skal, the Cornell Hotel Society, and American Tourism Society. Hoffman also serves as Goodwill Ambassador in the US for “Just a Drop,” the clean water charity of Reed Travel Exhibitions. She has been a guest lecturer and speaker at many industry conferences, as well as at the Harvard Business School Africa Club Conferences and at New York University’s Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management.
Hoffman holds a BA in Political Science from Boston University, Masters in Travel and Tourism Administration from the New School in New York City, and completed the Advanced Management Program at Cornell University Hotel School.
For more information about The Bradford Group, visit its newly redesigned web site www.bradfordglobalmarketing.com .