Shoreline SNUBA in Maui named Most Outstanding worldwide


MAUI, Hawaii – SNUBA®International, Inc., manufacturer and developer of the proprietary SNUBA® shallow water dive system, has recognized Maui’s Shoreline SNUBA as the “Most Outstanding SNUBA Operation of 2010.” More than 60 SNUBA locations around the world were considered for this prestigious award. SNUBA licensees were evaluated based on performance, customer service quality, guest comments, safety, strength of SNUBA branding and promotion, operations innovation, and overall commitment to the SNUBA program.

“The growth of Shoreline SNUBA is impressive,” stated Jim Mayfield, President of SNUBA International, Inc. “Shoreline exemplifies what SNUBA is all about: making a great trip even more memorable.”

Like scuba diving, SNUBA divers breathe from an air cylinder while they explore beneath the waves. Like snorkeling, divers wear masks and fins and carry no air tanks. During a SNUBA dive, the air supply floats on a raft at the water’s surface, leaving the divers unencumbered while they explore the ocean tethered to their SNUBA raft by a 20-foot air hose.

New Shoreline SNUBA sites have been opened at the Westin Ka’anapali Ocean Resort Villas, the Marriott Maui Ocean Club, the Ka’anapali Beach Club, Kai Kanani Sailing Charters, and Teralani Sailing Charters all during 2010. Shoreline SNUBA also offers an innovative children’s SNUBA program, “Mermaids and Mermen” at the Marriott, where kids can demo SNUBA and play games in the hotel’s pool.

Shoreline SNUBA president Brian Heustis says while the recognition is humbling, guest satisfaction is the real payoff. “We dive with thousands of visitors each year, many of whom have never seen the diverse beauty of the ocean from underwater. When you see the excitement of a child who has just come face to face with their first sea turtle, it makes you remember why you got into this business.”

According to Hannah Mayfield, Director of Marketing for Diamond Springs, CA-based SNUBA International, Shoreline SNUBA’s uniformed staff of ten certified SNUBA Guides are extremely helpful, professional, patient, and fun. “These guides receive some of the highest customer comments on vacation blogs and social networking sites. When it comes to positive feedback, Shoreline’s customers speak volumes,” says Mayfield.

Shoreline SNUBA provides SNUBA tours of clear Maui waters and close encounters with a variety of sea life, including majestic sea turtles, gorgeous fish of every variety, whales and dolphins, and picturesque coral reefs. During November through April guests are able to hear the singing of humpback whales. More than 5,000 guests dived with Shoreline SNUBA in 2010 and the company is poised for significant growth in 2011.

Fans on Shoreline’s Facebook page say:

“[SNUBA] was one of the most unforgettable life adventures!! My kids 8 and 11 had the time of their life and Jack was the best guide ever.”

“Jay you were great thanks for the fantastic memories we had a blast learning SNUBA”