SINGAPORE & MCLEAN, Virginia – Hilton Worldwide has been named the “Official Partner Hotel 2011” for ITB Asia 2011 by Messe Berlin (Singapore) Pte Ltd., the organizer of ITB Asia, the primary business-to-business travel show for Asia Pacific. This is the first hotel partnership for the region’s top travel trade show. Over the years, ITB Asia has also succeeded in positioning itself as a focal point for the meeting, incentive, convention, and exhibition (MICE) sector.
Under the marketing partnership agreement, Hilton Worldwide will be showcasing its 10 award-winning brands at ITB Asia 2011. These include its luxury brands, Waldorf Astoria Hotels & Resorts, and Conrad Hotels & Resorts; full-service brands such as Hilton Hotels & Resorts and Doubletree; and its focus-serviced offerings such as Hilton Garden Inn and Hampton Hotels.
Hilton Worldwide will host an exclusive evening reception at one of its properties in Singapore – the Conrad Centennial Singapore, where guests will be treated with exceptional hospitality and cuisine that is signature of Hilton Worldwide hotels. Approximately 100 of the top hosted buyers at the show will be able to experience the premium accommodations arranged at Conrad Centennial Singapore. The show will also offer industry players valuable opportunities to meet and engage with senior Hilton Worldwide representatives from the operations and commercial functions.
“Hilton Worldwide is experiencing an unparalleled level of growth in Asia Pacific, and we have identified MICE as a key sector with growth opportunities for the region. Having witnessed the success and growth of ITB Asia over the years, we believe that now is the right time to extend our long-standing collaboration with ITB Berlin to Asia Pacific. ITB Asia 2011 will be an important platform for Hilton Worldwide to showcase our portfolio of award-winning brands,” said Martin Rinck, President, Asia Pacific, Hilton Worldwide.
Hilton Worldwide currently operates more than 60 hotels in Asia Pacific with a strong pipeline of more than 50 hotels under various stages of development across the region.
“Hilton Worldwide enjoys pole position in the region with its enviable portfolio of well-established brands and impressive development pipeline. Likewise, ITB Asia, in only three years, has grown to be more than twice the size of its long-established competitor events. This marketing partnership with Hilton Worldwide encapsulates the essence of ITB Asia. The synergy and dynamism generated from our show helped forge many mutually beneficial and strategic industry partnerships; this is one example of it,” said Nino Gruettke, Executive Director, ITB Asia.
ITB Asia 2011 will take place at the Suntec Singapore Exhibition & Convention Centre, from October 19 to 21, 2011. As part of its commitment to growing ITB Asia, Messe Berlin (Singapore) signed a new deal in September 2010 to host ITB Asia at the Suntec Singapore International Convention and Exhibition Centre for at least three more years – 2011 to 2013 inclusive.