The results of the 2011 Travel Trends Survey have revealed that more British consumers are thinking about booking holidays next year. The study, which questioned 6,200 European travellers about their holiday plans for 2011, reveals that one in ten British respondents are planning to travel more than they did in 2010, and 66% of British holidaymakers questioned are due to take at least one long-haul holiday.
Richard Bray, of online travel specialists Travelmatch, says: “The results of the Travel Trends Survey make for very positive reading for everyone involved in the holiday industry, because they show that a much higher number of British holidaymakers are intending to travel over the next twelve months. As we all know 2010 was a particular difficult year for holiday companies and travellers, so this news couldn’t have come at a better time.”
In 2010, a number of natural disasters, such as the Icelandic volcanic ash cloud, earthquakes in China, Haiti and Indonesia and the financial collapse of a handful of well-known travel companies led to cancelled flights, lost holidays, and many holidaymakers being trapped abroad. But while these events did undoubtedly out people off booking a foreign holiday, only 6% of the British travellers questioned had had their holiday plans affected by natural disasters this year.
Bray continues: “The travel industry seems to have had particularly bad luck this year, and understandably consumer confidence in travel has taken a bit of a blow, but this survey shows that people are more willing to book a holiday, but are also more inclined to protect their money after the recent troubles, as 28% of British travellers said they are now more likely to buy travel insurance in 2011, compared to 2010. Also as we begin the recovery following the recession, 36% of respondents stated that they will spend between £2,000 and £4,000 on leisure travel in 2011, which is good news for everyone.”