United Airlines unveils the Oprah Winfrey plane

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CHICAGO – United Airlines, a wholly owned subsidiary of United Continental Holdings, Inc., today unveiled The Oprah Winfrey Show Farewell Season Plane. The Boeing 757 aircraft is newly painted – from nose to tail – with imagery from The Oprah Winfrey Show Farewell Season. Onboard the aircraft, customers will notice a specially decorated interior and will be greeted by a special onboard video welcome from Oprah Winfrey.

At a send-off event at Chicago O’Hare International Airport today, customers will hear a special message from Oprah Winfrey before boarding the flight. During the flight, one lucky ticketed customer will win the trip of his or her dreams by receiving enough United Mileage Plus® miles for a trip around the world. Each customer on the inaugural flight will also receive a specially monogrammed “Oprah 25” fleece blanket.

“As Chicago’s hometown airline, United is proud to celebrate The Oprah Winfrey Show’s Farewell Season with our customers, employees and ‘Oprah’ show fans,” said Mark Bergsrud, senior vice president of marketing for United. “This unique plane represents the global reach of two great Chicago icons.”

In conjunction with the unveiling of The Oprah Winfrey Show Farewell Season Plane, United is launching the United Million Mile Giveaway – a sweepstakes that will give one million United Mileage Plus miles to one lucky winner each month through May 2011. Additional prizes include Oprah Store e-cards, and details for the sweepstakes can be found at www.unitedmillionmiles.com.

“We are delighted to team up with United to bring some of the excitement of The Oprah Winfrey Show’s Farewell Season to their customers,” said Sheri Salata, president of Harpo Studios and executive producer of The Oprah Winfrey Show. “It is thrilling to see our farewell season commemorated with a plane that will visit cities all over the country.”

United will fly The Oprah Winfrey Show Farewell Season Plane to and from cities in United’s domestic network through May 2011. Customers and “Oprah” show viewers are encouraged to take photos of the plane and upload them to the plane photo gallery on the sweepstakes Web site www.unitedmillionmiles.com.