New London city guide launched on the Purple Passport


Kondon, UK – The Purple Passport, a new web-based guide to the world’s most exciting cities, has just launched its complete London City Guide ( Featuring over 150 of the choicest hotels, restaurants, spas, nightlife spots, shops, and activities, the guide will point locals to nearby hotspots and help travelers plan distinctive city experiences.

Recommendations run the gamut from historic hotels to trendy gastropubs, grand department stores to bohemian neighborhoods, and regal gardens to hot lounges. Written in a fresh, accessible voice, the guide will appeal to stylish and discriminating individuals who like to be “in the know.”

Users can also take advantage of the site’s unique functionality features, including a mapping tool to find recommended venues near their primary destinations. Those who open free Purple Passport accounts can create customized “Passports” of their favorite venues to print or share with friends via email.

The site’s user-friendly, taste-making approach is a reflection of what its founders, best friends Jennifer Garcia-Alonso and Emily T. Chang, look for when they travel. “We’ve been traveling together for over a decade — with matching purple-colored passport covers in tow,” said Garcia-Alonso. The pair began blogging about their journeys on The Diary of The Purple Passport in 2008 and launched the beta version of The Purple Passport in 2010 with City Guides to London and Los Angeles. They look forward to moving beyond the beta phase in 2011.