DALLAS – Today, at Southwest Airlines’ Media Day 2010, pricing for Southwest Airlines WiFi HOTSPOT was announced. Southwest will offer WiFi onboard its fleet at a special introductory flat rate of $5 per flight for any device or flight length. Southwest is able to offer this price point and tailor the Customer Experience with the satellite-based technology provided by Row 44. To view a video of how WiFi is installed on the Southwest fleet, visit www.swamedia.com. Southwest partnered with Row 44 and began testing WiFi on four aircraft in 2009. Today, Southwest has 32 WiFi-enabled planes.
“Southwest tested a number of different pricing points throughout this process and is pleased that we will offer one low fee for this service, making it easy for Customers to know what to expect,” said Dave Ridley, Southwest’s Vice President Marketing and Revenue Management. “We are excited to have WiFi on our flights. This technology will make our Customers’ experience even better.”
Customers on a WiFi-enabled aircraft will be greeted with the newly designed WiFi HOTSPOT placard onboard the aircraft. When opening the Southwest Airlines WiFi HOTSPOT browser, Customers will be taken to a home page that houses content free of charge. Free content includes a flight tracker, games, shopping on Skymall and Home Shopping Network, and access to www.southwest.com. To read a blog post about WiFi, visit: www.blogsouthwest.com
Customers will receive an e-mail prior to their flight informing them they will be on a WiFi-enabled aircraft. Southwest plans to have 60 WiFi-enabled aircraft by year end and the entire fleet of 737-700s (346 aircraft) enabled by the end of 2012. To learn more about Southwest Airlines WiFi HOTSPOT, visit www.southwest.com/wifi.