The Purple Passport launches new Los Angeles city guide


LOS ANGELES – The Purple Passport, a new web-based guide to the world’s most exciting cities, has just launched its complete Los Angeles City Guide. Featuring over 100 of the choicest hotels, restaurants, spas, nightlife spots, shops, and activities, the guide will point locals to nearby hotspots and help travelers plan distinctive city experiences.

The guide’s venue reviews and overview articles capture Los Angeles’ many colorful contrasts. Recommendations run the gamut from Old Hollywood haunts to young starlet clubs, celeb-beloved boutiques to wide-open parks, and art museums to surfing lessons. Written in a fresh, accessible voice, the guide will appeal to stylish and discriminating individuals who like to be “in the know.”

Users can also take advantage of the site’s unique functionality features, including a mapping tool to find recommended venues near their primary destinations. Those who open free Purple Passport accounts can create customized “Passports” of their favorite venues to print or share with friends via email.

The site’s user-friendly, taste-making approach is a reflection of what its founders, best friends Jennifer Garcia-Alonso and Emily T. Chang, look for when they travel. “We’ve been traveling together for over a decade — with matching purple-colored passport covers in tow,” said Garcia-Alonso. The pair began blogging about their journeys on The Diary of The Purple Passport in 2008 and launched the beta version of The Purple Passport in 2010 with their first City Guide to London. They look forward to moving beyond the beta phase in 2011.