NEW YORK – Hometown airline and fan-favorite JetBlue Airways today turned its classic blue livery green on its first specially painted Airbus A320 aircraft in honor of the New York Jets on its turf at Hangar 81 at New York’s John F. Kennedy International Airport. The newly branded aircraft was revealed by CEO Dave Barger and NY Jets Chairman and CEO Woody Johnson, together with Curtis Martin, Emerson Boozer and other Jets alumni players, the Jets Flight Crew and hundreds of the airline’s crewmembers.
In further support of the Jets, if the team wins Super Bowl XLV in Dallas, JetBlue and MasterCard have pledged to refund select one-way and roundtrip flight purchases made online at www.jetblue.com using a MasterCard card (c). More details coming soon! For more information visit www.jetblue.com/jets.
“The synergies between the Jets and JetBlue are core to what it means to be a part of this great city,” said JetBlue CEO Dave Barger. “We play in the same backyard, with New York as our home turf. We have diverse, loyal fans that expect more of us than the other guys and we deliver on our brand promise. We couldn’t think of a better way to solidify this bond, as the largest domestic airline at JFK Airport and the official airline partner of the NY Jets than to combine our brands in a unique and integrated way by turning our classic livery from blue to green! When the Jets win the Super Bowl this February, we look forward to partnering with MasterCard and rewarding our New York area customers with our special MasterCard promotion!”
“When we partnered with JetBlue, we were excited about their commitment and desire to be creative and innovative,” said Jets Chairman and CEO Woody Johnson. “This plane takes our partnership to a new level and new heights, both literally and figuratively. We are looking forward to not only seeing our Jets jet in the skies around the New York region, but across the country and around the globe.”
Designed by T.J. McCormick, JetBlue’s general manager of brand design, the Airbus A320 interchanges blue for green, featuring a green belly, green wing tips and a green tail, with large green JETS lettering across the fuselage and a football helmet towards the rear of the aircraft. In place of a characteristic ‘blue’ name featured under the cockpit of each aircraft, this plane features the airline’s co-branded trademark with New York State’s iconic tourism campaign and logo, I LOVE NEW YORK, solidifying the carrier’s status as the official hometown airline of New York.
Customers enjoy JetBlue’s award-winning customer service and in-flight experience, which offers more comfort with all-leather seating and the most legroom in coach of any U.S. airline (a) and more free live entertainment with 36 channels of DIRECTV® programming and more than 100 channels of XM Satellite Radio®. Fans flying JetBlue from September 26, 2010 to January 2, 2011 won’t miss a minute of football action when traveling on the value airline to more than 50 destinations across the U.S. The airline also recently added DIRECTV’s NFL SUNDAY TICKET™, the world’s most popular video service’s exclusive sports subscription package, to its free, live programming lineup (b) offering customers access to up to 14 games every Sunday between 12 – 8 p.m. throughout the regular NFL season.