Joint marketing of Vietnam, Cambodia and Laos


The sixth edition of the ITE HCMC opened its doors on September 30 in a two-day event, which ends on the 2nd of October in Ho Chi Minh City, Vietnam. The event is the flagship event of a fair, which features the joint marketing of Vietnam, Cambodia, and Laos. The event offers exhibitors, buyers, and visitors the opportunity to explore Asia´s most authentic and exciting tourism potential from the three countries, as well as Thailand and Myanmar. Myanmar is expected to join the trio of Southeast Asian nations in their joint-marketing initiatives.

Visitors can see over 150 travel specialists, tour operators, and national tourism organizations from some 16 countries and regions at Vietnam´s largest tourism event. The exhibition was opened by the ministers of Vietnam, Cambodia, Laos, and Myanmar in a colorful event which included traditional dance, trumpets, and singers. It should be the largest and most exciting ITE exhibition ever.

The aim of the show is to bring all of regional and local exhibitors, international buyers, and travel trade professionals to exchange growing business for inbound and outbound travel opportunities in Cambodia, Laos, and Vietnam: Three Countries One Destination. This year is the first at the Saigon Exhibition & Convention Centre (SECC) that will provide a more conducive environment for buyer-seller networking and a better expansion of the event.
The exhibition offers to discover new tourism products and also allows exhibitors, buyers, and trade visitors the opportunity to network with key decision makers from provincial departments of tourism.

Some event highlights included Vietnam Night on the 30th of September with the second annual Tourism Alliance Awards (TAA). The TAA is an event within the ITE HCMC umbrella, designed to recognize the brightest travel-trade companies in Cambodia, Laos, and Vietnam. The winners will be featured on the 1st of October on our web site. Cambodia Night will be on October 1st, and we will include further reporting about this event.