Seychelles promotional visit bolsters confidence in the Scandinavian market


Seychelles’ latest promotional visit in the Scandinavian countries has got the local tourism trade even more optimistic about this market, with it promising a growth in the number of bookings to the destination.

The promotional visit, which took place this week from September 21 to 22, consisted of sales calls to market Seychelles and its products to tourism operators from both travel agencies and tour operators in the region. Three dedicated destination workshops had also been set for 35 participants in Finland, 41 in Norway, and 65 in Sweden.

This marketing activity has been organized by the Seychelles Tourism Board (STB), which was being represented by Fiona Lane, the Seychelles tourist office manager in UK, who is also responsible for the Scandinavian markets and Air Seychelles, whose representatives on this promotion were Philippe Bourges, Kristina Laak, and Reetta Vanhanen.

Other trade members who took part in this event included representatives of North Island, Roberto Viviani and Ritva Janson; Mason’s Travel, Denise Michaud; Labriz Seychelles, Isabel Le Strat; Desroches Island Resort, Zoe Carroll; the Constance Hotels, Malin Skyldberg; Coco de Mer Hotel, Ash Behari; and Creole Travel Services, Blaisila Hoffman.

Talking about this promotional visit, Ms. Laak, the representative for Air Seychelles in Finland, said the interest showed at the sales calls and workshops is proof that Seychelles is very appealing as a destination. “The participants from the travel agencies and tour operators were very impressed, and we are confident that we will see results in sales in the coming months,” said Ms. Laak.

Alain St.Ange, the CEO of the Seychelles Tourism Board and eTurboNews ambassador, told the press this week that they were continuing to diversify their target markets and that Scandanavia has always been one area that needed more effort and more attantion.