The recently launched Shop & Dine London program is gearing up to assist travel trade and consumers with adding value to London travel packages this holiday season. The program features select shopping centers, retailers, and restaurants located in and around London and provides visitors with over 200 special offers, complimentary menu items, gifts with purchase, or services such as hotel package delivery from retailers and restaurants located along Regent Street, at Burlington Arcade, and Bicester Village, as well as at Harrods and Fortnum & Mason.
“Regent Street is pleased to be a partner in Shop & Dine London,” said Annie Walker, director, Regent Street Association. “It enables us to promote our unique shopping and dining offers to travelers visiting London from around the world.” Regent Street’s famous holiday lights will be turned on November 9 this year. The Shop & Dine London Card entitles visitors to special offers from over 30 of Regent Street’s shops and restaurants.
The Shop & Dine London marketing team works with tour operators and travel agents in Europe, Asia, the Middle East, and North America, along with select ground handlers, meeting planners, and concierges in London. These travel professionals provide their clients with a complimentary printed voucher, which is then presented at designated redemption locations throughout London including Harrods, Burlington Arcade, and Regent Street. In addition, travelers can also print a voucher from the Shop & Dine London website www.ShopAndDineLondon.com .
Upon presenting one of these voucher forms, the visitor receives a printed travel guide outlining each shopping and dining location and offers, along with a Visitor Passport Card. The card is then presented upon arrival at the retailer or restaurant for special offers and services. Cards can be retained and used on future trips to London. New offers, special events, and promotions are continually updated and featured on the Shop & Dine London website, where travellers can also find discounted “Show & Dine London” theatre tickets and dinner packages as well.
In addition to Shop & Dine London, Anderson Retail Tourism Marketing also represents London Luxury, offering a program of bespoke personalized shopping tours and unique shop-and-stay packages with London’s most discerning hotels, retailers, and restaurants located in London’s New West End. A dedicated Luxury London privilege card and website in Arabic and English, www.londonluxuryquarter.com highlight an exclusive mix of privileges and luxury offers that money can’t buy, from tea at Asprey in a private room, to viewing Grace Kelly’s diary, to Sir Wintston Churchill’s suit block.
“We’re expecting upwards of 45 million international visitors to come to London’s West End in the lead up to the 2012 Olympics, which is worth an estimated £2.2 billion (US$3.4 billion) to the local retail and leisure economy,” commented Jace Tyrrell, communication director, New West End Company. ”Luxury London is a catalyst to capitalize on our key growth markets of visitors seeking a bespoke program of privileges and shop-and-stay packages.”
Shop & Dine London is a member of Visit London, UK Inbound, the International Culinary Tourism Association, and the International Council of Shopping Centres. Anderson Retail Tourism Marketing manages tourism programs in the United States for America’s Premier Shopping Places, a collection of shopping and dining destinations owned and managed by General Growth Properties, the second largest retail developer and management company in America ( www.AmericasShoppingPlaces.com ), and for Westfield San Francisco Center in California. For further information on Shop & Dine London, London Luxury, or Anderson Retail Tourism Marketing, contact Kathy Anderson, Kathy@retailtourism.com or visit www.RetailTourism.com .