Viceroy Hotel Group expands its Latin America presence with Viceroy Los Cabos

Today, Los Angeles-based and award-winning Viceroy Hotel Group proudly debuts its 15th property worldwide with the highly anticipated opening of Viceroy Los Cabos. The latest addition to The Viceroy Icon Collection – an elite group of the modern luxury brand’s most breathtaking properties – Viceroy Los Cabos is located in the heart of San José del Cabo on the picturesque coast of Baja California.

This opening marks a proud collaboration with Rodina Group, one of the top investment firms in Mexico specializing in hospitality, real estate, transportation and infrastructure. Originally concepted by Mexico-based architect, Miguel Angel Aragonés, and formally known as Mar Adentro, the 194-room masterpiece has re-emerged as a Viceroy property after undergoing renovations and enhancements. With a dreamscape design embracing the natural beauty of water throughout every facet of the resort, the new hotel is a canvas for discovery with cinematic views and alluring experiences around every turn.

Completely reconceptualized and brand new to the resort are a beachfront pool and bar, a refreshed and vibrant lobby and arrival experience, new dining venues, and a state-of-the-art fitness center curated by Los Angeles-based celebrity trainer Harley Pasternak.

“The much-anticipated opening of new hotel marks an extremely monumental day for our brand. I look forward to welcoming guests to this extraordinary resort as we endeavor to create inspiring adventures that will stay with them a lifetime,” said Bill Walshe, CEO of Viceroy Hotel Group. “The resort stands out as provocative and sensational. It furthers Viceroy’s quest to deliver highly individual, modern luxury experiences in the world’s most sought-after destinations.”

“As proud owners of Viceroy Los Cabos, we are thrilled to collaborate with the company. This stunning and unique resort will elevate the already-impressive reputation Los Cabos has as the ultimate destination for sophisticated adventurers,” said Andres & Felipe Chico, Managing Partners at Rodina.

Upon arrival through a sculpted iron portal and artisan wooden door, the sensory experience truly begins as guests are greeted by the sound of water, the conceptual central element brought to life throughout the resort. With a striking yet minimalistic design, beautifully re-envisioned by Mexico-based design firm Arquitectura de Interiores, Viceroy Los Cabos’ new lobby interiors have transformed from stark white to feature a warm color palette of blue and natural sand tones – all inspired by the majestic meeting of the Los Cabos desert and sea. The eye-catching and bold façade is an artistic mélange of white, black and beige, and gives way to the modern and sleek lobby adorned with handmade details, rich textures and unique pieces of art inspired by the local Mexican culture.

Located in a city full of art and history, Viceroy Los Cabos is an undeniable gateway to the colorful culture of Los Cabos. The resort offers truly experiential and one-of-kind activities for its guests – curated by its very own Head of Vibe – including learning to surf with a local pro, an exclusive fishing with the chef experience, scuba diving with underwater photography, fluorescent night dives, and custom tequila making classes. Additionally, to further highlight the resort’s connection and commitment to the arts, Viceroy Los Cabos has debuted ‘A Canvas for Discovery’ Artist Series, kicking off with Los Angeles-based contemporary artist Spencer Mar Guilburt. More vibe-led amenities offered at the resort include a cinema room for movie screenings and dynamic, versatile meeting and event spaces. Minutes away from downtown San José del Cabo, guests can immerse themselves in the local culture by exploring the city’s weekly art walk, Colonial architecture and myriad of authentic dining options.

Expanding their global footprint into San José del Cabo, Viceroy has grown its Mexico presence where it currently operates Viceroy Riviera Maya, a romantic luxury resort in Playa del Carmen. The opening of Viceroy Los Cabos is a vital part of the brand’s bold and expansive growth strategy with forthcoming openings in Serbia, Argentina, Panama, Portugal, and Vietnam.