The Francos de Montreal festival enters a 10 year partnership with Bell


Francos de Montreal and Bell today announced a historic 10‑year partnership marking the 30th anniversary of the world’s biggest French music festival.

“The Francos de Montreal festival plays an important role in showcasing Montréal and francophone culture on both the local and international stages,” said Martine Turcotte, Vice Chair, Québec for Bell. “Bell is extremely proud to extend support to the festival until 2027 to ensure it continues as of Québec’s most cherished and unifying events.”

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“In addition to the Francos turning 30 this year, we also mark another important number with this announcement– the number 10. We’re thrilled that our partnership with Bell has been renewed for the next 10 years,” said Les Francos de Montréal’s CEO Jacques‑André Dupont. “We offer our heartfelt thanks to the company for its continued support, which enables us to put on a festival of this magnitude and quality.”

In addition to providing significant annual funding, Bell will expand the Francos de Montreal festival’s technology capabilities with the development of new apps, online platforms and virtual reality projects. Bell Media will also help the Francos de Montréal and francophone music reach a wider audience by presenting concerts and broadcasting live from the festival.

About Bell
Founded in Montréal in 1880, Bell is Canada’s largest communications company, providing innovative broadband wireless, TV, Internet and business communication services across the country. Bell Media is Canada’s premier content creation company with leading assets in television, radio, out of home and digital media. Bell is wholly owned by BCE Inc.

The Bell Let’s Talk initiative promotes Canadian mental health with national awareness and anti-stigma campaigns like Bell Let’s Talk Day and provides significant funding for community care and access, research and workplace initiatives.


Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.