The Anguilla Tourist Board (ATB) kicked off its Northeast Road Show last night at the popular Black Barn Loft in Manhattan, the first in a series of events to provide leading travel advisors with a first hand update on Anguilla’s tourism product.
This targeted outreach in Anguilla’s key source market is expected to attract some 300 top travel advisors over the four-day period, May 14 – 17, 2018. From Manhattan, the team heads to Northern and Southern New Jersey, Greenwich, CT and Long Island, NY.
“We are delighted to have this opportunity to demonstrate to our loyal friends and travel partners that they can sell Anguilla with confidence,” said Mrs. Donna Banks, Chairperson, Anguilla Tourist Board. “Anguilla has made a remarkable recovery, with over 1,200 rooms available, and 90% of our restaurants and attractions open and operating. We look forward to welcoming both our new and repeat guests to see for themselves that our beaches and resorts are back, and even better than before!” she concluded.
The format for each event is a conversational lunch or dinner, allowing travel professionals, island stakeholders and ATB team members the opportunity to network and share information about the island on a one-on-one basis. A comprehensive island update, covering airlift and ferry access, hotels, resorts, attractions and restaurants will be shared at each venue, with prizes and surprises donated by the stakeholders and offered to the advisors in appreciation for their participation.
The ATB team is led by ATB Board Member Marisa Gumbs, supported by Marie Walker, Director of Sales, and Chantelle Richardson, Coordinator International Markets. A number of stakeholders have joined the ATB on the road, including Patricia Bygrave, Villa Manager, Sunset Homes; Rachel Haskins, Villa Operator, Shoal Bay Villas; Kenroy Herbert, Owner, Leviticus Lifestyle Travel; Rolf Masshardt, General Manager, Carimar Beach Club; Susan Coulton, Sales Director, Frangipani Beach Resort and Steven Lassman, Vice President, Villas of Distinction.