Looking at the African Tourism Board with members in 26 countries

Looking at the African Tourism Board with members in 26 countries

The African Tourism Board is a public-private partnership with one strong message. This message is to tell the world that Africa Tourism is becoming one destination and is wide open for business. Africa is a safe continent and welcomes tourists, investments, and partnership with open arms. Africa Tourism Board is also welcoming tourism leaders from around Africa and the rest of the world with open arms to bring leadership, innovation and investment opportunities.

Tourism leaders are sensing this drive for Africa to grow together. Leaving politics behind and by attracting tourism leaders to join this new platform to cut through the chase. African Tourism Board is all about increasing business, investments and positive awareness for the often forgotten continent.

As one of the first sponsors and founding member, The iFREE Group in HongKong  is a global company pioneering new ways to stay connected in the world of travel and mobile communications.

From international calls and data roaming solutions to Wi-Fi connectivity and unique travel products, the iFREE Group has set a goal to break down barriers and bring the world closer together, and Africa is definitely on their agenda.

African Tourism Board

African Tourism Board

The newly formed African Tourism Board  is based on the latest initiative put in place by the International Coalition of Tourism Partners (ICTP) 

Travel media loves Africa and it shows. In one month journalist and publications from all corners of the world became friends of the media supporting the African Tourism Board.

The African Tourism Board is just a short month old and had put a call in for founding members. An active discussion is unfolding. Only today African Tourism Board already welcomed 100 new members and many more are eager to become pioneers in this movement for Africa, by Africans with the support of the world.

The Association provides aligned advocacy, insightful research, and innovative events to its members.

  •  In partnership with private and public sector members, African Tourism Board (ATB) enhances the sustainable growth, value, and quality of travel and tourism to-from-and-within Africa.
  • The Association provides leadership and counsel on an individual and collective basis to its member organizations.
  • The Association is expanding on opportunities for marketing, public relations, investments, branding, promoting and establishing niche markets.

Current activities:

Members are currently registered in the following countries:

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ATB is in the process to announce an initial board of African Tourism Leaders and is in the process to integrate ongoing activities by other African Tourism partners under one roof.

The search for a CEO already started and name brand tourism celebrities are responding.

The organization already came a long way from the first announcement  published by eTurboNews on April 6, 2018.

The search for African Tourism Board founding members is still on.
Joining ATB is easy. Just visit www.africantourismboard.com and click on join us as a member. 


Author: Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.

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