Egypt – Rome: Winning tourism strategies


Ten travel agencies received awards at the end of an Egypt-based competition, organized by Fiavet (the Italian Federation of Travel Agents) with Egyptian Tourism as part of the Pyramid Project. There were about 1,000 travel agents involved of which 10 were selected for their skill in setting up shop windows on the subject of Egypt in this Egypt – Rome tourism event.

These were Clio Viaggi (Lombardy), Tropical Spirit (Liguria), Tour Magazine by Almanacco (Lazio), Spada Viaggi (Friuli Venezia Giulia), Grato Viaggi (Umbria), Carraresi Tour (Veneto), Gialtour (Lazio), International Travel Tour Operator (Sardinia), Avendrace Viaggi (Sardinia), and Gremi Viaggi (Sardinia).

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“Each of them, now can enjoy a trip-prize in the Land of the Pharaohs,” reminded Ivana Jelinic, Vice President of Fiavet, in the front row with President Jacopo De Ria in the operation to relaunch Egypt, which started last August with a trip to Cairo to meet the then Minister of Tourism.

“The work we did was good for Egypt, but also for travel agencies. Many have begun to sell a destination that they no longer market. But this is only the beginning of the recovery,” commented De Ria during the award ceremony at the Egyptian Embassy in Rome.

Hosting the event was the ambassador, Hisham Badr, whose mandate also includes the support of tourist relations between Egypt – Rome. “In 2017, we have totalled 250,000 arrivals from Italy, double that of 2016. The goal for this year is more ambitious: we want to host 400,000 Italians, and slowly get closer to the million visitors recorded 7 years ago,” said ambassador Badr.

Emad Abdalla, Director of the Egyptian Tourism Board in Italy, also underlined the value of new market segments, such as religious tourism. “On June 15, let it be known there will be the first pilgrimage on the footsteps of the Holy Family, led by the Bishop of Viterbo Lino Fumagalli,” Abdalla said.

For more information on Fiavet, click here.

Read about when the Egyptian Embassy in Rome celebrated National Day.


Mario is a veteran in the travel industry. His experience extends worldwide since 1960 when at the age of 21 he started exploring Japan, Hong Kong, and Thailand. Mario has seen the World Tourism develop up to date and witnessed the destruction of the root/testimony of the past of a good number of countries in favor of modernity/progress. During the last 20 years Mario's travel experience has concentrated in South East Asia and of late included the Indian Sub Continent. Part of Mario's work experience includes multi activities in the Civil Aviation field concluded after organizing the kik off of for Malaysia Singapore Airlines in Italy as an Institutor and continued for 16 years in the role of Sales /Marketing Manager Italy for Singapore Airlines after the split of the two governments in October 1972. Mario's official Journalist license is by the "National Order of Journalists Rome, Italy in 1977.