Minor announces new vice president of marketing


Minor International is proud to announce a key leadership appointment for the Minor Hotel Group, with Eve Weatherburn, who has taken on the role of vice president of marketing for the group.

An Australian national, Eve joins Minor from the InterContinental Hotels Group where she most recently held the role of brand director for Europe, the Middle East, and Africa, following positions as brand director for the Americas and brand director for Asia Pacific.

With a strong understanding of the professional disciplines involved in effectively positioning brands in order to ensure maximum relevance and buy-in across different markets, Eve’s imminent arrival at the Minor headquarters in Bangkok is seen as an exciting step forward in the company’s formidable global growth.

With responsibility for leading the overall brand positioning and brand marketing agenda for the Minor Hotel Group, Eve will oversee each of the hospitality brands that Minor operates,and will then develop and implement insightful marketing strategies to ensure the delivery of optimum business results.

Dillip Rajakarier, chief operating officer for Minor International, commented, “Eve joining us heralds the next step in our global expansion, and we’re delighted to have such a talented, multi-disciplined leader on-board. The success of a company is only as great as its people, and with Eve at our marketing helm, we can certainly be assured of great things to come.”