New collaboration to develop expertise for sustainable tourism management
European Tourism Association (ETOA) and the Network for European Regions for Competitive and Sustainable Tourism (NECSTouR) signed strategic partnership agreement in Barcelona. The agreement underscores the significance of coordinated action at the regional and local levels throughout Europe in the long-term interests of destinations and the visitor economy.
Areas for collaboration will include project partnerships, research, and events. Both organizations are members of the steering group and signatories of the Tourism Manifesto for Growth and Jobs.
A first joint initiative will be implemented tomorrow on April 19 in Barcelona through the Workshop “Better Places to Live, Better Places to Visit,” NECSTouR, ETOA. Many other tourism stakeholders will launch a wake-up call to the cultural heritage and tourism sectors to break patterns and join forces to find real solutions that can contribute to social and cultural tourism sustainability in Europe.
“One of the main priorities for NECSTouR is to empower the tourism SMEs to reduce the gaps between professionals and needs of private sector, integrate the digital revolution and foster innovation in the Tourism Sector. We are pleased to reinforce today our long-term cooperation with ETOA on that mission and we are looking forward to count on such a strategic partner to jointly promote appealing European tourism destinations and viable long-term Tourism Policies for local communities, visitors and industry.” stated Patrick Torrent Queralt, Presidency of NECSTouR, Executive Director of the Catalan Tourism Board.
“For tourism to be a long-term success for Europe’s visitors, communities and for industry, effective destination engagement is essential. We are delighted that the first partnership agreement made with ETOA’s new Belgian entity is with NECSTouR, whose network of regions and experts has helped to set the agenda for a collaborative approach to tourism management and its sustainable development. We are especially pleased to mark the occasion in Barcelona, as we work closely with both the city and Catalonia.” said Tim Fairhurst, Director of Policy, ETOA.