Hawaii tourism industry needs better planning, not budget cuts

The Aloha state needs to invest in marketing that strategically attracts the visitors who contribute to real economic impact.

Watching the evolution of Hawaii tourism over time has been like watching a kid grow up.

We’ve had our growth spurts. We’ve skinned our knees a few times. We’ve even had some awkward phases.

It seems that now we’re at that point where, like a middle-aged patient, we’ve scheduled an exam and the doctor says “you’d better take care of yourself.”

Read the full article at hawaiinews.online