African Tourism Board accepting nominations for founding members


Here is a chance to be involved in the new African Tourism Board right from the beginning. The organization is still accepting nominations for founding members.

The African Tourism Board is soon to be officially launched. Members will not only include Tourism Boards, Ministers of Tourism and both government and private association, but public figures, government representatives, and private stakeholders including DMC’s, CVB’s, Investment Banks, Law-firms, and consultants.

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“It’s all about marketing and outreach. We hope to be able not to involve our organization into political issues and our mission is to encourage African countries to work together, sharing joint tourism opportunities and assist with projects, investments important to the African Travel and Tourism Industry. There is so much potential and this can be done easier united”, said one of the soon-to-be-announced tourism leaders and founding member.

Currently, the African Tourism Board is accepting applications or nominations for founding members and marketing partners.

Some activities including a road shows in North America, a special roadshow for the Meeting and Incentive Industry on the sideline of IMEX America, virtual outreach, investment opportunities, PR, and media relations, a security, and a tourism wellbeing summit in Africa (to be announced) are already in the pipeline together with members of the International Coalition of Tourism Partners (ICTP)

The African Tourism Board hopes to work hand in hand with Brand Africa, Retosa, African Union, UNWTO, WTTC, the World Tourism Alliance, ICTP, ATA, the aviation and hospitality industry and other initiatives important to further Tourism to Africa.

The organization is welcoming members throughout Africa and the world where African tourism activities are a focus. To to be part of this new movement go to

The official launch is planned later this year.

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.