Incredible India 2.0: Indian travel industry on the verge of major boost


The Indian travel industry is on the verge of a major boost, with technology and other factors helping the growth of the online business. But at the same time holistic efforts are required to see that this actually happens.

This message came out clear at a day-long conference on Incredible India 2.0 – the next trillion dollar opportunity, organised in Delhi on March 13 by the Internet and Mobile Association of India, where a galaxy of industry players led by Deep Kalra, of Make My Trip fame, spoke on a variety of relevant subjects, including how to make use of the existing infrastructure, even as the country is trying to increase it. Rajiv Varma, Director, The Royal Trains, called for steps to see that the online presence of the excellent products is increased. He listed some irritants like the GST. He called for steps to increase domestic traffic on the trains.

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Rashmi Chadha, founder, Wovoyage, said that across the spectrum more women were traveling alone, be it budget or luxury class.

The Neemrana chain was using technology but without sacrificing the unique, individual touch, said Sonavi Kaicker, chief executive officer, adding that North East and Madhya Pradesh were areas where the heritage-oriented chain will expands.

How to increase the footfalls in important monuments? In Delhi, a combined online ticket for major attractions could be issued, it was suggested.

Aloke Singh of Open Sky Resorts said that the number of hotels with the company will increase from 15 now to 40 by end of the year.

Safety and security issues can be handled with efforts, said Rishi Kumar Shukla, director general, Madhya Pradesh Police, quoting cases where large crowds had been handled well.

The delegates at the meet showed much interest in shape of things to come, especially in the context of disruptions because of new technology.