European campaign of Qatar Airways

0

Qatar Airways is increasingly protagonist, not only in the European skies but also in the marketing and positioning strategies of the carrier.

It has more routes to European capitals, more connections to emerging destinations in Asia, and an important investment in football sponsorships. If it is not a search for hegemony, however, it is certainly a bet on a leading role in the air transport of the Old Continent, also focusing on the sport most loved by Europeans.

During a press conference at ITB Berlin, the managing director of Qatar Airways, Akbar Al Baker, announced new expansion plans and 16 destinations that will enter the network from 2018 and 2019. After the entry and rebranding of Meridiana, which became Air Italy, the Gulf company relaunched its role of center of gravity between Europe and Asia.

For Europe, the new entries are: London Gatwick and Cardiff in the UK, Lisbon, Tallin, Valletta, Bodrum and Hatay in Turkey, Mykonos and Thessaloniki in Greece, and Malaga. To these are added the first absolute connections with Luxembourg, while looking to the east the airline will inaugurate flights to Cebu and Davao (Philippines), Langkawi in Malaysia, and Da Nang in Vietnam. In addition, Qatar Airways will double frequency flights to Warsaw, Hanoi, Ho Chi Minh City, Prague, and Kiev, while services to Madrid, Barcelona, and the Maldives will increase to three daily frequencies.

“Qatar Airways,” said Al Baker, “is extremely excited to announce further expansion with a significant number of new destinations to add to our extensive global network, which will be available to our passengers between 2018 and 2019. This it is a direct reflection of our commitment to connecting travelers from all corners of the world in a way that is convenient and valuable to them. We are committed to pursuing our ambitious growth strategy in order to be able to offer our passengers the widest possible choice and to take them wherever they want to travel the world.”

Virtual reality and soccer

The exhibition stand in Berlin, also designed according to the concept of augmented reality, gave visitors the chance – through a 360° digital screen that surrounded the entire stand – to experience the five-star travel experience offered by Qatar Airways, while in-flight entertainment playback allowed guests to sit virtually in one of the Business Class seats. The Middle Eastern carrier currently operates a modern fleet of over 200 aircraft through its hub, Hamad International Airport. Just last month, the airline welcomed the Airbus A350-1000, which is the global launch customer.

Al Baker also announced the new football sponsorships of the airline, from the FIFA World Cup Russia 2018 to the one that will take place in 2022 just in Qatar. The new five-year partnership with the main German football team, FC Bayern Monaco, has been announced, further strengthening the role of Qatar as a global leader in the sports sector. Under the agreement, the airline will become a Platinum partner of the FC Bayern Munich club from July 1 until June 2023 and will see the sleeves of the German championship captains adorned with the airline’s logo.

yahoo
SHARE
Previous articleSouthwest Airlines now flying internationally from Silicon Valley
Next articleO’Leary reads crystal ball: Future misfortune for air carriers
Mario is a veteran in the travel industry. His experience extends worldwide since 1960 when at the age of 21 he started exploring Japan, Hong Kong, and Thailand. Mario has seen the World Tourism develop up to date and witnessed the destruction of the root/testimony of the past of a good number of countries in favor of modernity/progress. During the last 20 years Mario's travel experience has concentrated in South East Asia and of late included the Indian Sub Continent. Part of Mario's work experience includes multi activities in the Civil Aviation field concluded after organizing the kik off of for Malaysia Singapore Airlines in Italy as an Institutor and continued for 16 years in the role of Sales /Marketing Manager Italy for Singapore Airlines after the split of the two governments in October 1972. Mario's official Journalist license is by the "National Order of Journalists Rome, Italy in 1977.