Get more Britain for your buck


“Get More Britain For Your Buck” is the slogan for the new “value for money” campaign sponsored by VisitBritain, the national tourist office for England, Scotland, Wales, and Virgin Atlantic Airways, one of the world’s leading long-haul airlines. Beginning this week, the promotion gives consumers exceptional deals on flights at an unbelievable value and endless opportunities to discover the unique experiences awaiting visitors in London, England, Scotland, and Wales.

“This year, Britain offers incredible value to US visitors to England, Scotland, and Wales. By partnering with Virgin Atlantic Airways, we hope Americans will discover that there has never been a better time to discover the best of Britain including our Homecoming Scotland ’09 celebrations, playing the 2010 Ryder Cup golf course, and enjoying the many festivals and cultural events taking place across the country,” said Simon Bradley, executive vice president, VisitBritain, The Americas.

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Jim Mezoff, vice president of marketing, Virgin Atlantic Airways, said, “We wanted to take advantage of this historic opportunity and feel that there could not be a better time to launch this campaign promoting tourism to Britain. Virgin Atlantic’s exceptional service, style, and value is the best way to get to this destination so rich in activities.”

VisitBritain and Virgin Atlantic Airways have invested US$1 million in a joint campaign – guerilla marketing, online advertising, media relations, and travel trade outreach – to help consumers uncover the best of Britain. The co-branded website is an online resource with regional destination guides, a “top 25 showcase of must-sees,” a Virgin Atlantic Airways booking engine for roundtrip airfare, and a diverse selection of hotel and tourist attraction deals to plan a vacation in England, Scotland, and Wales.

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