Frankfurt Airport Online Shop wins Moodie Davitt Report award as best e-commerce platform in the airport and travel retail sector


Frankfurt Airport offers more than an exceptional on-site shopping experience! The Frankfurt Airport Online Shop, which debuted in late 2015, has just been singled out to win a Moodie as the world’s best e-commerce platform in the airport and travel retail sector. The British Moodie Davitt Report enjoys an international reputation as the leading arbiter for evaluating trends and innovations and how successfully they are implemented in the travel industry.

Some 15,000 different articles are now available from 11 retailers in the Frankfurt Airport Online Shop. Many of them can even be delivered to the customer’s home or hotel if wished. Frankfurt Airport’s online shop has outperformed competitors like Changi Singapore Airport with its clear structure, ease of use and enormous product catalog offering an innovative mix of top international brands and typical German products (the latter even including some regional items). Also remarkable is how multiple providers are smoothly sharing the marketplace.

“My team and I are thrilled at having won this major award. It has motivated us to redouble our efforts and pursue even more ambitious goals,” says Karl-Heinz Dietrich, who heads the Retail & Properties unit of Fraport AG, the company that operates Frankfurt Airport. “The user figures also confirm that we’re on the right track with our innovative approach. In 2017 we counted more than two million visitors to the online shop, and their number is increasing fast. The product range and our roster of participating retailers are also growing steadily.” The Moodie isn’t the first accolade the company has received; it was preceded last year by the Loyalty Magazine Award, which was bestowed for the Frankfurt Airport Rewards Program and the comprehensive multichannel approach to passenger marketing that Fraport has been pursuing since 2015.

This was the fifth year in a row that “The Moodies – the Airport and Travel Retail Digital Media Awards” were issued to salute best practices in digital and social media use in the airport and wider travel retail community. This time 173 entries were shortlisted in 22 categories.

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.