Singapore Tourism Board ready for Cruise Growth in Southeast Asia

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The Singapore Tourism Board (STB) and Cruise Lines International Association (CLIA), the cruise industry’s global trade organization, announced a new three-year partnership today that is aimed at boosting the increasingly vibrant cruising industry in Singapore and Southeast Asia.

TB and CLIA will tap their complementary strengths to undertake travel agent training, augment destination marketing efforts, spur regional port development and exchange technical and regulatory best practices.

The three-year strategic partnership marks CLIA’s first collaboration with a National Tourism Organization in Asia. It comes at a time when cruising in Southeast Asia, home to some of the world’s fastest growing economies, is fast picking up steam. CLIA’s most recent Asia Cruise Trends1 reported that Southeast Asia contributed close to 20 percent of Asia’s passengers.

In the first year of the partnership, STB and CLIA plan to conduct travel agent training in priority cruise markets such as Indonesia, Malaysia and India. With the majority of cruise bookings made through travel agents, these training sessions aim to enhance travel agents’ cruise sales skills overall and knowledge of Southeast Asia cruises, in particular. The partnership will leverage CLIA’s professional training capabilities and STB’s travel trade networks in the region.

“STB is pleased to enter into a partnership with CLIA that is both meaningful and strategic. As Southeast Asia’s cruise industry is still in a nascent stage of growth, this partnership draws on CLIA’s expertise, networks and platforms, as well as STB’s strong understanding of regional travel trade and market nuances, to shape and spur growth in this region. We look forward to working closely with CLIA to develop Southeast Asia as a vibrant cruising destination,” said Mr. Lionel Yeo, Chief Executive, Singapore Tourism Board.

“CLIA is committed to supporting the developing cruise industry in Singapore and Southeast Asia. Our expertise in travel agent training, knowledge of best industry practices and extensive global networks will complement the Singapore Tourism Board’s regional expertise,” said Cindy D’Aoust, President and CEO, CLIA. “The STB has been a valuable partner for CLIA; through this further collaboration we will strengthen and grow the cruise industry in Southeast Asia.”

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Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.