Minor Hotels appointment for Indian Ocean and South Africa


Minor Hotels has appointed Adam Beadon as Regional Director of Sales and Marketing, based in its Johannesburg office. Beadon is responsible for leading the Sales and Marketing teams working on the company’s Anantara and AVANI brands in Southern Africa and Indian Ocean islands.

South African born Beadon joins Minor Hotels from his role as Director of Sales at the InterContinental Hotel Group’s Festival City Cluster and has more than 10 years’ experience in driving sales at some of the most exciting hospitality groups in South Africa and the Middle East. He achieved exceptional results at the InterContinental Doha, the Crowne Plaza Muscat, Oman, and at the Saxon Hotel Group.

“It’s a great honour to join Minor Hotels in South Africa and I’m looking forward to taking on this inspiring role. I’m excited to use my experience abroad to enhance the performance of this region – it’s good to be home,” says Beadon.

Minor Hotels has many exciting projects lined up for 2018, including the completion of the refurbishment of AVANI Gaborone Resort & Casino, AVANI Maseru Hotel, and AVANI Windhoek Hotel & Casino.

The group will also launch its first resort in Mauritius, AVANI Bel Ombre Mauritius Resort & Spa, celebrating its expansion onto the popular Indian Ocean island.

“Adam joins Minor Hotels with a wealth of award-winning experience and a passion for leading positive teams with a focus on sustainable revenue growth,” says Mr Robert Kunkler, Chief Operating Officer, Minor Hotels.

Beadon completed his Bachelor’s Degree in Hospitality Management in Adelaide, Australia.

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.