On February 16th, the first day of Chinese Dog Year, a new promotional film of Wuhan, a famous Chinese inland city, boarded on the Reuters large screen at the Times Square in New York City, showing the new image of Wuhan at the international crossroads and sending Chinese New Year wishes to the whole world.
Wuhan Tourism Development Committee schemed this Wuhan’s combining advertisements on totally eleven blockbuster big screens. The whole set of promotional videos are mainly based on the auspicious elements of the Year of the Dog. Through the style of Chinese paper-cutting, the color variations of modern animations and the flow of its scenic attractions, the video shows Wuhan’s features as a city of water for thousands of years. The most prominent 30 second main video in the middle screen begins with a red Chinese map in which Wuhan is highlighted and then shows people the Yellow Crane Tower, Wuhan University, Chu River Street and the Yangtze River Bridge as the representative elements of Wuhan with some stylish dynamic animations. Finally, the video is framed in Wuhan’s propaganda slogan “WUHAN CHINA, Meet Your Wonder.”
The group of Wuhan’s promotional videos looped for 20 hours a day with an average daily volume of up to 1.5 million people. Wuhan official Facebook home page @ Visit Wuhan will also cooperate with the offline “Chinascreen” to re-promote the videos on social media for a better comprehensive interpret of Wuhan’s natural scenery, humanistic feelings and its rhythmical fashion not only to send the New Year’s greetings to all over the world but to add a touchstone to the overseas promotion of Wuhan’s tourism.
Wuhan’s annual number of overseas tourists has paCssed more than 200 million. The growing development of a good tourist situation enables Wuhana prominent position in the international tourism market. Wuhan’s famous tourist attractions East Lake, Provincial Museum, Jianghan Road Pedestrian Street, Chuhe Han Street, Hankou River Beach, the Yellow Crane Tower and its other beautiful natural lakes and mountains, soaring urban architectures, ease of access to all transportation have impress foreign tourists deeply. Wuhan City Government also expressed its beautiful wish to create Wuhan as a bright spot in the world with international influence in the next few years.
Wuhan Tourism Development Committee said that choosing the first day of Chinese Lunar Spring Festival to offer Wuhan’s hospitality to the world meant the tourists from the whole world will see the new charm of Wuhan in the new year. People will discover a green Wuhan, a harmonious Wuhan, and a humanistic Wuhan. People will find that Wuhan is making efforts on its forms and channels of external communication and innovation, image building and brand spreading proceeding.
After its release on New York City’s Times Square, Wuhan’s promotional film attracted many tourists’ attention and deepened its impression of Wuhan. A professional overseas travel media commented that this promotional video is fresh and lively in color and content. The combination of oriental style and internationalization vividly embodies Wuhan what Eastern Charm is. At the same time, some overseas tourists also engaged on Wuhan’s Facebook page and expressed that they have a better understanding of the colorful and vibrant fashion and passion of Wuhan and they want to include Wuhanin their traveling list for their trip in China. At last Wuhan’s overseas fans send their blessings as they wish Wuhan can charm forever and can always be the city where you can “Meet Your Wonder.”