Loved In Mexico and not considered scum: Indian tourists

Many Indian Tourists are not liked in their own country, but there is good news for every Indian considered scum at home. The Mexico Tourism Board wanted to make sure to tell the world, they love Indian tourists.  This was the message Ms. Melba Pria, Ambassador of Mexico in India wants Indian Travelers to know after Goa’s Tourism Minister said earlier Indian tourists are scum.

Mexico Tourism officials plan to target over 200,000 Indian outbound visitors to visit Mexico by 2022. In 2016, Mexico received 64,900 Indian visitors by nationality, 10% increase compared to 2016 and 22,431 Indian visitors by country of residence, 9.5% increase compared to 2016. This was announced in a programme organized by The Embassy of Mexico in India and Mexico Tourism Board.

The Mexican ambassador showed a trace of excitement when she said: “We are happy that over the years, we are seeing a steady growth in Indian tourists to and are confident that this trend will continue. We are  delighted in targeting the outbound tourists from India by focusing on the vibrant, multi-faceted experiences that keep visitors coming back to Mexico and its hundreds of destinations, time and again.”

Mr. Guillermo Eguiarte, Regional Director – Mexico Tourism Board, shared the campaign of ‘A world of its own’- it embodies Mexico to be the world that awakens the drive to explore, to imagine, to feel. He said, “Travellers from all over the world have recognized Mexico as being one of the most welcoming and friendliest places to visit. “Mexico’s sustained, fast growth is a testament to the incredible quality and diversity in the tourism offering and the hard work for the entire industry, both internationally and domestically. The Indian outbound tourist is expected to be around 50 million globally, and Mexico is targeting a 4% market share of this.

The ‘A World of Its Own’ positioning highlights the sheer scale and diversity of Mexico’s tourism offering and comes at a time when Mexico has climbed from the 15th (2012) to the 8th most visited country in the world (source: UNWTO), outpacing the global industry average in growth, by several times.

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The Mexico Tourism Board’s shared tourism development strategy, included a focus on developing expanded products and personalized marketing campaigns focusing on areas such as luxury, weddings and romance, diving, biodiversity and nature, culture, gastronomy, high-profile events, sports and adventure, as well as programs for audience segments such as millennials, LGBTQ and retirees.

In each of these areas, partnerships with key destinations as well as global travel operators will bring an ever-expanded portfolio of options to travelers of all types. These industry partnerships are critical to Mexico’s goal to appeal to a broader audience in new markets, globally. This will help in achieving the new ambitious goal of reaching 2 million visitors from Indian by 2022.

Author: Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.

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