Houston Marketing workshops focus on African and Indian Ocean travel


(eTN) – South Africa-based Houston Marketing is once again arranging for a series of travel trade workshops in Southern Africa, focusing on both inbound and outbound travel, permitting the promotion of African destinations to a wider audience and beyond the normal trade shows and tourism exhibitions like INDABA. They recently published a schedule of these events in South Africa, Zimbabwe, and Mozambique, and also of overseas activities, all of them aimed at specifically promoting travel to Africa.

Said Derek Houston to this correspondent recently: “The South African outbound market into Africa continues to increase year on year. To keep up with the demand, regional African carriers are regularly adding more frequencies and new routes from South Africa to East and West Africa, as you frequently report in eTN.

“Recent Kenya Tourist Board figures showed that South African visitor arrivals were in 6th place overall for the first six months of 2010. I have personally no doubt South Africa also ranks in the top 10 for most other East African countries.

“To tap into this lucrative market, almost a dozen East African hotel, resort, and safari operators have joined our ‘Spotlight on Africa & Indian Ocean’ road show around South Africa from October 4 to 8. Two sessions will be held in the Johannesburg/Sandton area (which accounts for 65 percent of outbound travel) before the road show visits Durban and Cape Town, covering all the major South African outbound markets.”

Derek Houston will, for these road shows, invite corporate and leisure travel agents, outbound tour operators, conference organizers, and incentive travel companies. Over 350 travel trade participants are expected to attend the four sessions.

Additional spotlight workshops are planned in Harare/Zimbabwe on September 2 and in Maputo/Mozambique on October 21. Central European road shows, covering Vienna, Budapest, and Prague, will take place between September 13 to 16.

Contact www.houstonmarketing.co.za for more details or write to Derek@houstonmarketing.co.za to sign up or get added information.