While millennials desire active holidays more than any other generation, financial limitations mean that fewer of millennials are participating in particular types of sporting holidays, such as golf and skiing, according to GlobalData.
Read the full report linked at the end of this article.
The latest report: ‘Exploring Sports Tourism’ states that millennials are most likely to go on an adventure or sports holiday, with millennial participation still being high for a number of sporting holidays, such as surfing. However, some sporting holidays are very expensive and have been seen to ‘price out’ younger people. A consequence of this is falling participation