Tourism news: Michigan ranks number 1 in social media tourism destination marketing


LANSING, Michigan – Michigan was ranked as the number 1 destination marketing organization in the US for the period April through June, 2010. The study is based on the 50 official US tourism offices use of social media including Facebook, Twitter, Flickr, YouTube, and others.

“We realize there are new outlets for communicating with Michigan visitors, potential travelers, and fans of Pure Michigan. We’ve made social media marketing a priority. This ranking is yet another result of our efforts,” commented George Zimmermann, vice president of Travel Michigan, a business unit of the Michigan Economic Development Corporation. “Social media serves as another tool to communicate with those who are fans of Michigan travel and the Pure Michigan campaign, a great opportunity to have a conversation with these visitors and potential visitors.”

Travel Michigan is partnering with Fluency Media for on-going strategy and implementation for the Pure Michigan social media program. Ann Arbor-based Fluency Media develops integrated marketing solutions, which include social media strategy and execution, email marketing, online publishing, search engine optimization, pay-per-click advertising, and web site sales flow optimization programs.

The official state travel and tourism web site,, continues to be a source for Michigan travel information, featuring more than 12,000 attractions, events, hotels, resorts, restaurants, and other tourism-related businesses.

Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan’s official agency for the promotion of tourism. Travel Michigan markets the state’s tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to .

The study is conducted by Gammet Interactive.