Nakumatt gives boost to gorilla conservation


(eTN) – One of East Africa’s leading retail giants, Kenya’s Nakumatt, has made good on a pledge made earlier in the year to donate 1 percent of its revenue accrued during the month of June in their Kigali shop to gorilla conservation projects. A check was handed over last week to the Ministry of Environment and Lands to eventually benefit Rwanda Development Board – Tourism and Conservation in their projects and activities, worth 5.9 million Rwandese Francs.

Gorilla tourism is the highest profile tourism activity in Rwanda, and conservation is a key cornerstone of government policies, aimed to maintain bio diversity and protect species from which tourism, the biggest foreign exchange earner for the “land of a thousand hills,” can benefit in the long term.