Jordan saw further growth in UK visitor numbers in 2017, with numbers increasing by 6 per cent, compared to the same period in 2016. The rise in travelers follows the launch of Jordan’s adventure offering through the introduction of the Jordan Trail and the resurgence of consumer confidence and interest in Jordan as a destination.
Not only are visitor numbers up year on year, but 2017 British arrivals surpassed those recorded in 2010, known as the ‘golden year’ for Jordan tourism, with numbers up 30% compared to 2010.
This archaeological city of Petra, which is one of the New Seven Wonders of the World and a major draw for tourists, also welcomed 44.4% more visitors between January to November 2017, totaling 468,615 visitors, compared to the same period in 2016. Despite this surge in visitors the vast site, covering 264,000 square meters, Petra still offers plenty of space for tourists to wander freely with the rose city welcoming 21.4% of overall capacity in 2017 (total yearly visitor capacity is up to 2,190,000).
Dr Abed Al Razzaq Arabiyat, Managing Director of Jordan Tourism Board, commented; “We are thrilled to have welcomed more British tourists last year, to explore our rich history, culture and adventure experiences. It is the first time since 2010 that we have seen visitor numbers exceed our best recorded year for UK arrivals, and we look to build on the positive steps made in 2017 with many exciting launches across the Hashemite Kingdom in 2018.”
What’s launching in Jordan in 2018
The growth of tourism to Jordan is set to grow further in 2018 with the billion-dollar expansion of two resorts in Aqaba due to open. The Ayla resort will be Aqaba’s largest development and home to Jordan’s first 18-hole Championship golf course (launched March 2017) and the new Hyatt Regency Aqaba Ayla Hotel, which is scheduled to open in quarter two. Once completed in early 2018, Saraya Resort will be home to four five-star hotels (two Jumeirah and two Starwood), a marina, the country’s first water park, plus shopping and dining facilities.
City break in Amman
Four new five-star hotels are set to open in Jordan’s bustling capital city, Amman in 2018. The W, St. Regis, Fairmont and Ritz Carlton are all brand new, exciting developments and showcase the growth of Amman as a city break to visitors. Coupled with the emerging ‘hipster’ scene thanks to the various restaurants, cafes and bars that are opening up across the city, this showcases Amman as a great short break for UK tourists.
Jordan is a key destination for adventure tourism and after last year’s successful conference, AdventureNext Near East is set to return to the country this year on 7-9 May. AdventureNext will host tourism professionals from within Jordan and surrounding countries, along with international tour operators to tap into another year of networking, marketplace meetings, adventure discovery and talks from keynote speakers to further drive awareness of Jordan as an adventure travel destination.