Kenya Golf Open Championship, a tool to promote the destination

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All is set for the 50th Kenya Open Golf Championship at Muthaiga Golf Club from 22-25th March. The event marks the start of the European Challenge Tour said Minister Balala before quoting Bob Hope the American humorist who once said: “If you watch a game, it’s fun. If you play it, it’s recreation. If you work at it, it’s golf,”

Minister Najib Balala is putting a lot of effort behind events to ensure Kenya remains visible in the World of Tourism. “We commit to continue supporting sports events, such as the Kenya Open Golf Championship, that provide an international audience that can be used to market Kenya as a sports tourism destination”.

Sport events as is the case for cultural events is being used more and more to help increase visibility of tourism destinations. These events entice press from key tourism source markets to travel to the destination because they have something different to write about.

The 50th Kenya Open Golf Championship will be at Muthaiga Golf Club
22-25th March and marks the start of the European Challenge Tour
yahoo
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Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.