Tanzania’s new strategy to attract meetings industry

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Under a new strategy, the Tanzania Tourist Board (TTB) has targeted to attract conferences and business visitors ready to hold international conferences in Tanzania, aiming at pulling participants who would book hotels, mostly in the commercial capital of Dar es Salaam and northern Tanzania’s tourist city of Arusha.

Tanzania is now targeting conference and meeting tourism to be a new tourist product after wildlife, historical sites, and the Indian Ocean beaches.

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The Tanzania Ministry of Tourism in collaboration with local and international tourism partners is also looking for establishment of the National Convention Bureau (NCB) to be charged with overseeing conference tourism development in Tanzania.

Managing Director of the Tanzania Tourist Board, Devota Mdachi, told eTN this week that the board is currently working with the government of Tanzania to build conference tourism as a new tourist product.

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