DHISCO Inc., a global hospitality distribution company, announced today a partnership with CHINAonline that will dramatically expand its reach into the world’s largest and fastest growing outbound tourism market.

Based in Shanghai, CHINAonline is China’s original online travel distribution platform, with direct connections to more than 60 of the country’s leading travel websites, wholesalers and tour operators.

DHISCO CEO Toni Portmann said the new partnership links DHISCO hotel suppliers to the major travel distribution sellers in China, providing them with both multilingual content and real-time information on rates and inventory.

“One of the top priorities for Western hotel companies today is finding ways to effectively tap the outbound Chinese tourism market,” Portmann said. “By giving our hotel partners a direct connection through CHINAonline, we are making it easier for them to offer inventory to the country’s top travel sellers at a time when more Chinese are looking to travel abroad.”

According to the China National Tourism Administration, China ranked first in the world for outbound tourism in the first half of 2017. And, with fewer than 10 percent of Chinese citizens currently holding passports, those numbers are expected to continue to grow.

Anson Lau, managing director of CHINAonline, said the agreement dramatically expands the inventory CHINAonline can offer its distribution partners, giving Chinese travel sellers and consumers access to natural language content and real-time rate and availability information from DHISCO’s more than 514,000 hotel partners around the world.

“This is a partnership between the largest hotel supply and demand networks in China and the United States,” said Lau. “It gives Western hotel companies a direct link to the most comprehensive distribution channels in China while also opening up global distribution to our Chinese hotel partners. As international travel to and from China continues to grow, we look forward to expanding our relationship with DHISCO and its many global partners.”