Japan Tourism steps up India initiative


Encouraged by the growing number of Indians flocking to Japan, the country has stepped up its marketing efforts in this area. The Japan National Tourism Organization (JNTO), has established a wholly-dedicated office in India to capitalize on these tourist volumes.

While earlier the issues of language, high costs, and availability of vegetarian food had severely impacted outbound tourism from India to Japan, the hurdles are slowly being overcome. According to Kenichi Takano, JNTO’s representative in India, during 2017, as many as 13,400 Indians made the journey to Japan. Year on year, these numbers have been climbing, and projected growth for the current year is expected to scale 20,000.

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This has encouraged JNTO to set up base in India and channel its promotional activities in the country. This week, JNTO also organized its largest ever roadshow, featuring key tourism players from the Land of the Rising Sun to interact with India’s travel trade.