Breaking from the routine: Diamond Resorts announces brand refresh


Diamond Resorts is a timeshare company headquartered in Las Vegas, Nevada. The company owns a network of 379 vacation destinations in 35 countries around the world and sells vacation ownership points.

Today, this hospitality industry company announced its redefined brand approach. Formerly Diamond Resorts International®, the company introduced its newly shortened name, Diamond Resorts, to “Make a habit of breaking from the routine.”

Effective immediately, the refresh features a new name, logo, and website that embodies a more familiar and modern aesthetic, complete with a clear and conversational tone.