Africa’s first masterclass reveals dynamic line-up of experts

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Africa Tourism Partners, a member of TravelMarketingNetwork has unveiled a dynamic line-up of renowned experts for its forthcoming Africa MICE Masterclass scheduled to take from 20 to 23 February 2018 at Emperors Palace, near O.R, Tambo Airport in Gauteng, South Africa.

This professional development course, which focuses on Africa‘s MICE industry practitioners, offers a comprehensive curriculum to be delivered by some of the world’s best in the MICE industry.  Led by Professor Ernie Heath, Emeritus Professor, University of Pretoria and Gillian Saunders, Deputy CEO of Grant Thornton, course faculty include Dirk Elzinga, Managing Director of Convention Industry Consultants; Esmare Steinhofel, ICCA’s Regional Director for Africa; Christelle Grohmann, Director at Grant Thornton; Martin Jansen Van Vuureen, Strategic Development and Planning Director at Grant Thornton; Prof Adesoji Adesugbe, Vice President of Abuja Chamber of Commerce, Nigeria; Miller Matola, CEO of Millvest and former CEO of Brand South Africa;  Karel Ooms, Founder and Owner of Strategies4Meetings Consultancy and Training in MICE, Belgium; and Nomasonto Ndlovu, CEO of Limpopo Tourism.

Being Africa’s first MICE industry masterclass, the course will be delivered through a blend of lectures, practical exercises, insightful presentations, case studies and discussions in a supportive learning environment. This approach will also enable participants to build valuable connections, share experiences and exchange ideas.

According to Kwakye Donkor, CEO of African Tourism Partners, the course offers an exceptional and unique learning and professional development opportunity for all participants. “It is an innovative approach for industry practitioners and destination marketing officials to enhance and refresh their skills sets and competencies in order to strategically and practically respond to key global trends”, he says. “Global meeting planners have a wide spectrum of global destinations to choose from when deciding where to host their next conference or business event. We therefore need to step up our game in marketing our convention centres, bureaux and destinations. If not, we will never secure our fair share of the global MICE market”, Donkor stresses.

The key focus areas include MICE sales processes, lead generation, bidding for mega events, building a performance dashboard and importantly, how to bring it all together. Both public and private sector stakeholder will benefit from this course as they will be equipped with the practical knowledge and skills needed to be successful in their jobs as business tourism practitioners.

For registration and enquiries, please contact Ms. Maureen Bandama, Project Director: [email protected] or +27 (0) 61 097 8794/+27 11 037 0334

About Africa Tourism Partners

African Tourism Partners (ATP) is a Pan-African strategic marketing, brand management, and sales agency specializing in travel, tourism, hospitality and golf industry. Our team and alliance partners execute uniquely designed and impactful programs for all our clients.

Contact details:+ 27 83 630 4063 or [email protected]

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Note to Editors;

 

About Africa Tourism Partners

African Tourism Partners (ATP) is a Pan-African strategic marketing, brand management, and sales agency specializing in travel, tourism, hospitality and golf industry. Our team and alliance partners execute uniquely designed and impactful programs for all our clients.

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Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.