Best Active Tourism Product: And the winners are…


What does it mean to be the Best Active Tourism Product? The aim of this competition is to boost development and marketing within the tourist industry and promote high-quality tourism products. Winners are chosen from amongst all the exhibitors at FITUR 2018 in accordance with professionalism, communication/promotion, and design.

The International Tourism Trade Fair, FITUR – organized by IFEMA at the Feria de Madrid fairgrounds on January 17 to 21 – is once again holding a new edition of the Award for the Best Active Tourism Product, organized in conjunction with the magazine Aire Libre.

eTN Chatroom: Discuss with readers from around the world:


#estacionesgastronomicas. Cudillero. Asturias

#estacionesgastronomicas is a gastronomic product promoted by the tourism association CETA (Cudillero Empresas Turísticas Asociadas) under the brand name I LOVE CUDILLERO, whose main aim is to deseasonalize demand for 4 weekends in low season throughout the year by helping attract more visitors from nearby towns as well as from other regions to their associates’ establishments.

The hashtags #estacionmerluza, #estacionfabes #estacioncalamar y #estacionpulpo are used to help promote a tourist experience directed at CETA clients, with surf and turf food products at the forefront, making gastronomy a point of connection between different tourism sectors such as lodgings, bars, restaurants, event businesses and local craftsmanship. A major gastronomy offering by theme, with seasonal products as well as discounts, welcome gifts or free drinks are some of the exclusive advantages to be enjoyed by customers who book at the participating establishments, thanks to this initiative from CETA.

The gastronomic products depend on the season when each event is held. For example, the fabes bean harvest begins in October, the best season for hake fishing is in May, etc. Thus, the name of the product “estaciones”, which means ‘seasons’ in Spanish.

For more information, see:

Douro Expedition by Kayak. Zamora

The Duero River is one of the most important rivers in the Iberian Peninsula. This river has sections well suited to enjoying nature tourism of many sorts; it has sections of outstanding beauty that will become the best settings for enjoying this trip. The Douro Expedition by Kayak offers a 9-day experience to see the river first hand and experience a one-of-a-kind adventure navigating by kayak from the province of Zamora (Spain) to its mouth in Porto (Portugal).

It runs through the Iberian Plateau Cross-Border Biosphere Reserve, kayaking through the “Grand Canyon” in the national parks of Arribes del Duero and Douro Internacional, the valleys of Alto Douro Vinhateiro and Vale do Tua, sightseeing by night at the Valle do Coa Archaeological Park, declared UNESCO World Heritage Sites, and on through the Romanesque Route and the Port Wine Route. We will enjoy the famous “Caldas” of hot springs on the Douro, you’ll make your own therapeutic soap at a craft workshop, you’ll take part in tastings of Port wine and “vinho verde” at Quintas, and you’ll savor the fabulous gastronomy of traditional Portuguese fare all the way to the Atlantic, on one of the most exciting and complete kayak expeditions in existence.

For more information, see:

Natural Parks of Galicia, experiences in the great outdoors. Galicia

Resources and tourism packages at the six natural parks in Galicia aimed at generating sustainable models of tourism. Based on the startup of the Plan for Promoting and Appreciating Galicia’s Natural Heritage presented by the Environmental Council of Galicia in collaboration with the Galicia Tourism Agency, this product has been created with three tourism packages at each of the six Natural Parks Galicia has declared as such. Unforgettable experiences to take in the beauty of their landscapes and their representative ecosystems of great educational and scientific value to ensure their protection. Activities suited to the new consumer habits and demands of the market, encompassing many different modalities for all types of people who want to get in touch with nature, walk across idyllic beaches, ancient forests, observing a rich biological diversity, accompanied by legends, traditions and artistic monuments. At the same time, this product is aimed at generating sustainable models of tourism and providing new revenue to the inhabitants of these lands.

For more information, see:

Astroturismo La Palma. Breña Baja. La Palma

The island of La Palma (Canary Islands) has been chosen by the UN World Tourism Organization (UNWTO) as a worldwide example of developing and refining the astro-tourism product. The first place in the world to be declared Starlight Reserve in 2012, La Palma features more than 60 tourism businesses of different sorts focusing on the astro-tourism theme. With the so-called Law of the Sky and the top-notch scientific facility Roque de los Muchachos Observatory as standards, a Network of Astronomical Observatories turns the island into an open-air interpretation center.

For more information, see:


Paraísos Indígenas de México. Mexico

The tourist product “105 Paraísos Indígenas; Experiencias Maravillosas del México Profundo” is a collection of nature tourism experiences along its three main dimensions: ecotourism, adventure tourism and rural tourism, taking place at 105 locations throughout 15 states in Mexico. The product started off with the program of the same name “Paraísos Indígenas” name that was created mainly to signify the Native American peoples of Mexico and incorporate them into the economic dynamics of tourism while respecting the customs and traditions of the original peoples and prioritizing the environment. The fact of this tourism product having different experiences occurring in a range of settings, from deserts to oceans, that can also be enjoyed all year round makes it ideal for commercialization, since it covers different activities for practically every taste or preference. What’s best about this tourism product is the interaction the tourists establish with the Native American people of Mexico, the respect for deep rural Mexico and its natural resources these visits produce, and undeniably, the unique, unrepeatable emotions that the visitors and tourists feel at these native paradises.

For more information, see:

Kayak4conservation Community ecological tourism by Kayak, Raja Ampat, Papua Indonesia

Development of a model of ecotourism and adventure from active participation in community development and support of the communities by interaction through kayak routes lasting several days, spending the night at itinerant camps and local homes in the archipelago of Raja Ampat, in Western Papua, Indonesia.

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eTN is a proud media partner at FITUR in Madrid.

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