Not surprising, every tourism destination in the world is eager to welcome Japanese visitors. Japanese tea, Japanese style – all things Japanese are becoming standards in the global world of travel and tourism.
Japan has more than 100 million citizens that would love to travel the world. While it is one of the worlds’ top economies, the world simply works differently in Japan.
On the other hand, Japan has become a top inbound destination as well, and tourism officials are putting emphasis on this fact, and are investing a lot of money behind branding the country as an inbound destination.
The differences between Japan and the western world in terms of culture, way of thinking, and how things are done has given birth to an attraction between the two worlds and created a fascination with endless opportunities for exploration.
Where could this all be better explained than in Japan itself? Tourism boards usually represent their brand at trade shows around the globe. Japan is not any different and can be seen in full force at travel industry trade show events like World Travel Market and ITB.