Shama Lakeview Asoke a serviced apartment complex has new partners

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Thailand-based ONYX Hospitality Group and JR Kyushu Business Development (Thailand) Co. Ltd, an affiliate of Kyushu Railway Company (JR Kyushu), a Japanese conglomerate with businesses in various segments including transportation, real estate development and hospitality, have entered a partnership for Shama Lakeview Asoke, a 429-key serviced apartments complex in the prime central Bangkok business, entertainment and residential district of Asoke.

Following JR Kyushu’s purchase of the existing serviced apartments property on Sukhumvit Soi 16 in December 2017, the company has appointed ONYX Hospitality Group as the hotel management service provider for this property under its Shama brand. The launch of the property as Shama Lakeview Asoke Bangkok is scheduled for 1 April 2018. This project signifies the first major investment in Thailand by JR Kyushu, and ONYX Hospitality Group’s first collaboration with a Japanese institutional partner.

Mori Building Real Estate Investment Advisory Co., Ltd acted as the exclusive advisor to JR Kyushu in identifying the investment and the hotel operator and successfully negotiating the terms of the sale and purchase as well as management agreements.

Strategically located at the heart of the Bangkok Central Business District, Shama Lakeview Asoke will enjoy easy proximity to many of the Thai capital’s major business, retail and entertainment centres. Ideally located for professional, leisure, educational, weekend and recreational pursuits, the property is also a short stroll to the Asoke skytrain and Sukhumvit subway interchange stations, the Queen Sirikit National Convention Centre and the Benjakitti Park and Lake with foot and cycling paths connecting to the city’s famous Lumpini Park.

Shama Lakeview Asoke will offer a wide range of accommodation options from studio suites to three-bedroom apartments in two towers, an all-day dining restaurant, pool deck with lake views, golf practice range, fitness centre, kids’ playroom and a meeting room. Parts of the property will undergo refurbishment and enhancements throughout 2018 and 2019.

Douglas Martell, President and CEO, ONYX Hospitality Group, said: “With this collaboration, we are proud to be entering a partnership with JR Kyushu, one of Japan’s leading corporations, to bring the Shama brand proposition to life in this iconic property and city centre location. Shama Lakeview Asoke Bangkok will be our largest Shama property by number of apartments to date, and we are committed to the ongoing growth and expansion of Shama as part of our journey towards making ONYX the best medium-sized hospitality player in the Asia-Pacific region.”

Toshihiko Aoyagi, President, JR Kyushu, said: “The Shama Lakeview Asoke Bangkok project is a crucial step as our first business engagement in Southeast Asia. It is our great pleasure and honour to enter a strong and long-lasting partnership with ONYX Hospitality Group, which has one of the greatest experiences and most excellent track records in hospitality in this region. The JR Kyushu group is determined to continue with further growth and evolution, committed to playing its part towards making Kyushu, Japan and Asia more dynamic, by accelerating our endeavours towards the real estate businesses including hotels and serviced apartments in Southeast Asia.

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Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.