Viceroy Los Cabos will open in spring 2018

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Viceroy Hotel Group yesterday announced plans to bring a provocative new luxury hospitality experience to the dynamic resort destination of Los Cabos, Mexico. In a groundbreaking move by the hospitality brand, Viceroy Los Cabos will open in Spring 2018, having taken over management of Hotel Mar Adentro, originally created by leading Mexican architect Miguel Angel Aragonés. The striking hotel will re-launch as Viceroy Los Cabos, the group’s 14th property, and a member of The Viceroy Icon Collection. The launch will coincide with the resort hosting the 2018 ‘Gala de Danza,’ a mesmerizing dance and music festival celebrating artistry and creativity.

Viceroy Los Cabos is the brands first collaboration with Rodina Group, an investment firm specializing in hospitality, real estate, transportation and infrastructure across Mexico, who acquired the hotel in December 2017.

“This is an incredible opportunity to expand our presence in Mexico and to offer travelers a remarkable Viceroy experience in Los Cabos,” said Bill Walshe, CEO, Viceroy Hotel Group. “It is a privilege to collaborate with such an accomplished partner as Rodina, who shares our vision to create an extraordinary new modern luxury resort experience in one of the world’s most sought after destinations.”

“Rodina is thrilled to bring the first Viceroy to Los Cabos, as the brand is perfectly suited for such a striking and progressive property. With every angle thoughtfully designed, Viceroy Los Cabos will emerge as a modern icon and truly unique destination in Los Cabos,” said Felipe and Andres Chico, Managing Partners at Rodina.

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Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.