Africa Tourism Partners hosts first-ever Africa MICE Masterclass in Johannesburg

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Africa Tourism Partners (ATP) will run a Masterclass in Meetings, Incentives, Conferences, Events/Exhibitions (MICE) in Johannesburg, from 20 to 23 February, 2018, with Grant Thornton as its lead partner.

Themed “Growing destination tourist arrivals through business and events tourism leadership development”, this professional development programme aims to refresh and enhance the skills of professionals and public officials in the Africa MICE sector. It will also focus on how tourist destinations in Africa can optimize the value of business and events tourism. Among the faculty members who will deliver the programme are Professor Ernie Heath, Emeritus Professor at the University of Pretoria, Gillian Saunders, Deputy CEO of Grant Thornton, South Africa, Ben Asoro, Marketing and Sales of Calabar Convention Centre in Nigeria, Dirk Elzinga, Managing Director at CIC Convention Industry Consultants (Pty) Ltd, Cape Town, Miller Matola, CEO Millvest and former CEO Brand South Africa,  Esmare Steinhotel and Regional Director Africa, ICCA Africa Office.

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“This  MICE professional development programme is first of its kind in Africa. It is really refreshing to see the continent’s MICE sector, experts and Grant Thornton joining forces to commit to such an innovative initiative, impart knowledge, share experiences and learn from peers”, says Kwakye Donkor, CEO of ATP.  Donkor further expressed that it is an opportunity for all attendees to learn from each other and experts with demonstrated experience.  “We believe that the lessons to be learnt by the professionals and officials attending the programme is priceless”, he concludes.

Speaking from the University of Applied Sciences in Bremen, Germany, Emeritus Professor, Prof. Ernie Heath, the lead faculty member of the programme, expresses his enthusiasm to have Grant Thornton on board and commends the firm for supporting ATP to drive such a timely and relevant project. “I believe that Grant Thornton, faculty members and delegates will highlight and reinforce the strategic importance of the African MICE sector and come up with innovative and future-orientated initiatives and guidelines on how to substantially grow tourism arrivals in African states through appropriate business tourism”, he concludes.

As a gathering of distinguished MICE experts, professionals, government officials and MICE brand custodians, the programme is anticipated to provide the much-needed platform for meaningful professional development, knowledge-sharing, dialogue and Africa MICE sector networking. This has come at the right time when African states need to rise up and take advantage of improved business travel, business events facilities and opportunities  to promote business travel to Africa aggressively.

For registration and inquiries, please contact Ms Maureen Bandama, Project Director: [email protected] or +27 (0) 61 097 8794.

About Africa Tourism Partners

African Tourism Partners (ATP) is a Pan-African strategic marketing, brand management, and sales agency specializing in travel, tourism, hospitality and golf industry. Africa Tourism Partners is a member of the New York Based Travel Marketing Network www.travelmarketingnetwork.com

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.