Country or city? loop – only luxury travel fair for German-speaking market experiencing unabated popularity

Country or city? loop – only luxury travel fair for German-speaking market experiencing unabated popularity

Country or city? loop – only luxury travel fair for German-speaking market experiencing unabated popularity

“The mountains are calling” – after four successful years, Lobster Experience has added another countryside-loop to its already famous city-loop in Frankfurt. loop stands for luxury on our planet and is a tailored luxury fair for the tourism industry. From November 19 to 22, 2017 the Lobster Experience Team, together with 200 exhibitors and luxury travel buyers from the German-speaking and Central and Eastern European markets, celebrated the successful start at the Interalpen Hotel Tyrol in Telfs-Buchen/Seefeld in Austria. “We gained such a high demand for loop that we have organized a second loop for the first time this year. It was very clear that we were looking for a location within the German-speaking countries to create a creative counterweight to our city-loop. Tyrol showed to be a very good choice”, says initiator Astrid Oberhummer from Lobster Experience.

A new venue, but with a proven trade fair concept: focus of the three days was the intensive sales talks between sellers and hosted buyers, each limited to 15 minutes. Altogether every person has around 72 valuable talks over the 3 days. A total of 100 exhibitors from 5 continents took part, including Aman Hotels, Baur Venezia, Frégate Island Private, Palazzo Versace Dubai, Rocco Forte Hotels or Los Cabos Baja California. The hosted buyers are exclusively among the best premium travel agencies and tour operators in the market.

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