From eBay to Orbitz – Chris Orton hired as new chief marketing officer


CHICAGO, Illinois – Orbitz Worldwide, Inc. announced today announced that it has appointed a new chief marketing officer with immediate effect. Chris Orton, from eBay, has been named to fill the post.

“I am delighted to welcome Chris Orton to Orbitz Worldwide as chief marketing officer,” said Barney Harford, president & CEO, Orbitz Worldwide. “Chris is an absolute leader in developing algorithmic approaches to online marketing and CRM. We believe his deep experience of applying massive data sets to marketing opportunities will make Orbitz a more effective and efficient marketing organization.”

“Orbitz is one of the best-known and most-trusted companies in travel with a history of technical innovation,” said Chris Orton, incoming chief marketing officer, Orbitz Worldwide. “I am looking forward to helping establish Orbitz as the most trusted travel brand in the world and helping develop the company’s online marketing systems to be the most sophisticated in the industry.”

Prior to joining Orbitz, Chris was senior director of Internet marketing at eBay, Inc., responsible for the company’s paid search, shopping comparison, search engine optimization, affiliates, and display marketing channels. Chris also led an initiative to make eBay’s Internet marketing services available to third party clients. Chris joined eBay in 2003 after 8 years of CRM and ERP consulting at Kana Software, PriceWaterhouseCoopersm and Andersen Consulting (Accenture). Chris has an MBA from the Haas School of Business at the University of California, Berkeley, and a BA in economics and international relations from the University of California, Davis.