Guam wins best theme award at 2017 Taipei International Travel Fair

The Guam Visitors Bureau (GVB) and its industry partners have returned home after promoting Guam’s unique Chamorro culture at the annual Taipei International Travel Fair (ITF),

Guam wins best theme award at 2017 Taipei International Travel Fair

The Guam Visitors Bureau (GVB) and its industry partners have returned home after promoting Guam’s unique Chamorro culture at the annual Taipei International Travel Fair (ITF), the largest and most popular travel show in Taiwan. The four-day event was held from October 27-30, 2017 at the Taipei World Trade Center and attracted 366,976 people.

Guam stood out among 1,650 booths at the event and won the brand new ITF Theme Award from the Taiwan Visitors Association, incorporating elements of onsite experience activities, visual promotions, photo check-ins and other aspects. The ITF theme this year was, “Have Fun in Taiwan and Go See the World.”

Guam receives the new ITF Theme Award,

Guam receives the new ITF Theme Award, beating out 1,650 booths at the large-scale event. Pictured (L-R) – Taipei ITF Organizing Committee Chief Dr. Cherng Tyan Su, GVB President and CEO Nathan Denight, Miss Guam Audre Dela Cruz and GVB Board Chairman Milton Morinaga.

“We’re proud to take home this award for Guam and showcase our Chamorro culture and signature events for 2018 to the thousands of people that attend this huge event on an annual basis,” said GVB Board Chairman Milton Morinaga. “Guam is very connected to the Taiwanese people and it’s important to show a strong presence in our third largest market.”

Guam Award

Travel agents check out Pacific Star Resort and Spa’s table at GVB’s trade gathering to get an update on what the latest campaigns, products, and offers are planned for Guam.

Guam in Taiwan

Master of Chamorro Dance Frank Rabon teaches ITF participants as Pa’a Taotao Tano’ performs at the Guam booth stage.

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Guam Taiwan

eam Guam takes a group photo during the first day of the Taipei International Travel Fair.

With 950 exhibitors from more than 60 countries and regions in attendance, the Guam booth featured live performances by Master of Chamorro Dance Frank Rabon and Pa’a Taotao Tano’, as well as cultural dancers from the Taiwan chapter of the Guam Chamorro Dance Academy. Participants were also treated to a Virtual Reality Guam experience, photos with Miss Guam Audre Dela Cruz, weaving demonstrations with Vicente Rosario (Guelo), #InstaGuam photo prints and additional activities.

Governor Eddie Baza Calvo and other dignitaries were also a part of the ITF ribbon-cutting ceremony that was led by Taiwan Vice President Chen Chien-jen.

“We are grateful to Governor Calvo for stopping by ITF while in the midst of his trade mission with Guam Economic Development Authority, Guam International Airport Authority, and GVB. His presence definitely increased Guam’s visibility at the event. I also want to thank our GVB members for participating at ITF this year and sharing what makes our island great as a destination.”

In addition to ITF, GVB hosted its annual trade gathering for travel agents that have helped to grow and diversify the Taiwan market. Agents were given a presentation about GVB’s campaign theme for 2018, “#InstaGuam,” which highlights Guam as an instant vacation destination from major Asian cities and focuses on user-generated content sharing on SNS channels. American Institute of Taiwan (AIT) Travel Officer Henly Jones also gave brief remarks in support of Guam.

GVB would like to thank Nissan Rent-a-car, Dusit Thani Guam Resort, Guam Reef and Olive Spa Resort and Pacific Star Resort & Spa for their participation at ITF.

Author: Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.

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